My Tools & Tech Stack - Marlon Palomares

Analytics & Data

Google Analytics 4

I use Google Analytics 4 to track comprehensive user behavior and website performance. It allows me to analyze traffic sources, measure conversion events, and gain deep insights into the customer journey, enabling data-backed optimization decisions.

Paid Advertising

Google Ads

My primary platform for driving targeted traffic. I build and manage high-performance Search, Display, and Video campaigns. I utilize advanced bidding strategies and precise audience targeting to maximize ROI and generate high-quality leads.

Tracking Infrastructure

Google Tag Manager

I implement GTM to manage all marketing tags efficiently without developer intervention. I set up advanced event tracking, form submissions, and conversion pixels to ensure every important user interaction is captured accurately.

CRM & Automation

GoHighLevel (GHL)

I utilize GoHighLevel as a comprehensive CRM and marketing automation solution. I build landing pages, set up automated email/SMS follow-up sequences, and manage sales pipelines to nurture leads and increase conversion rates.

Workflow Automation

Zapier

I use Zapier to connect disparate apps and automate repetitive workflows. From sending lead data instantly to a CRM to triggering notifications for new sales, I ensure seamless data flow and operational efficiency.

Data Visualization

Looker Studio

I create interactive, real-time dashboards in Looker Studio to visualize complex data. These reports provide clients with a clear, transparent view of campaign performance, key metrics, and ROI at a glance.